Strategy is not only a key concept in business and management field, but it also plays an important role in our daily lives: every time we make a decision, we may be taking on the role of strategic decision maker. The aim of the MOOC is to discuss how decision makers can formulate strategies that set relevant objectives, analyze the external and internal environment, generate and assess alternative options, and eventually execute such options. At a company level the course provides a systematic methodology to both incumbent companies and startups needing to formulate a strategy to navigate their competitive arena.
The course starts on September 25th.
