Business for WISEs is the new MOOC of Polimi Open Knowledge (POK), which introduces the key theories of innovation, models and approaches related to continuous competitive advantage through products and processes, utilizing technologies and through market practices. It offers key theories of marketing, models and practices of digital marketing and visibility.
This MOOC is an output of the INNO-WISEs Project (Interreg Central Europe), which aims to tackle WISEs (Work Integration Social Enterprises) weaknesses by improving the capacity of such companies, enabling them to offer qualified jobs to disadvantaged groups.
The first edition is available: Enroll NOW!
